From May 20 to 23, 2025, PacPrint 2025. A premier event for the printing industry in Australia was held at the Sydney Showground in Sydney Olympic Park.
As a leading manufacturer of digital textile printing equipment, we showcased our latest innovations at booth I14. Drawing significant attention and high praise from customers across Australia, New Zealand, and other Asia-Pacific regions.
At the exhibition, we highlighted two of our core solutions: the DTF (Direct-to-Film) and DTG (Direct-to-Garment) digital printing systems.
These solutions not only demonstrated our technological strengths in high-precision printing, fast output, and intelligent operation. But also reflected the company’s strong commitment to driving the printing industry toward a greener, more sustainable, and efficient future.
Throughout the four-day event, the booth saw a constant stream of visitors eager to learn more and watch live demonstrations.
Among them were large textile manufacturers, apparel brand buyers, packaging printers, and international distributors.
Many visitors praised our products for their innovative design, user-friendly interface, and alignment with the Australian market’s demand for energy-saving, efficient, and eco-friendly printing solutions.
We warmly and professionally welcomed every visitor. One particularly memorable exchange was between company sales representative Chloe and the purchasing manager of a major apparel manufacturer based in Melbourne.
The client shared, “We are looking for a printer that can handle various fabric types while also meeting the growing sustainability standards in Australia. Traditional printing methods can no longer keep up with market demands.”
With a smile, Chloe replied, “That’s exactly why we developed this direct-to-fabric printer. It supports multiple fabric types, requires no plate-making, uses eco-friendly inks, and enables on-demand production, greatly reducing fabric waste. Plus, the machine features automatic calibration and remote fault diagnosis, making it easy to operate even with limited experience.”
After learning more about the machine’s capabilities, print samples, and after-sales support. The client expressed a strong interest in collaboration and scheduled a follow-up video meeting to further discuss dealership opportunities.
In addition to equipment showcases and business discussions, we also set up a customer experience zone within the booth. Here, visitors could touch and examine high-quality samples printed on various materials, including cotton, linen, and polyester, such as T-shirts, scarves, cushions, and corrugated paper.
Many were impressed by the vivid color reproduction and durability of the prints.
Some even asked on the spot whether they could customize their designs for further testing in real-world applications.
This trip to PacPrint not only boosted Han Leading’s brand awareness in Australia and the South Pacific region but also laid a solid foundation for expanding its local distribution channels.
According to statistics, the booth received over 120 prospective clients, with more than 30 print sample requests submitted during the event. Follow-up communication will be arranged to continue nurturing these leads.
After the exhibition, Sophia from Han Leading commented, “We place great importance on the Australian market. This visit not only strengthened our relationships with existing clients but also opened doors to new niche industries. We will continue to uphold our philosophy of technological innovation and quality-first, delivering more digital textile printing solutions tailored to local market needs.”
Though PacPrint 2025 has concluded, Han Leading’s journey of global expansion in the printing industry continues.
We will continue to participate in international exhibitions, collaborating with global partners to shape the future of digital textile printing.
